There Are No Facts Inside Your Building, So Get Outside

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There Are No Facts Inside Your Building, So Get Outside

James Carlson boxing treats as we hit the streets.

According to Steve BlankA Startup Is a Temporary Organization Designed to Search for A Repeatable and Scalable Business Model.  This description fits us well right now.  We’re continually adapting and pivoting as we learn new information from our customers and others.

Thursday James Carlson and I hit the streets.  We’ve taken Blank’s #1 principle of customer development to heart, There Are No Facts Inside Your Building, So Get Outside. 

We just walked into offices (with treats!) to talk to people about Questis. After five hours, a couple gallons of gas, and $34 on treats, we had new insight. We’d walked into 12 different companies, talked about what we do and what we could offer them and received valuable feedback.

Five new companies are very interested and want us to come back so they can learn more.  Ten were interested in what we are doing and thought it would be good for their employees and their organizations.

When we returned and delivered our results to the team, everyone was interested in what we learned, and excited. Getting the leadership team out of the building provides additional insight that you don’t always receive when you only listen to the feedback from those who are customer facing.

This also helped to strengthen something we already do well, which is Blank’s Principle #2, Pair Customer Development with Agile Development.

By | 2016-12-28T17:32:46+00:00 May 30th, 2015|Agile, Questis|

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