What is Conscious Capitalism?
The 20th century witnessed a lengthy battle between polar opposite views of how to organize and regulate economic activity. Although free market capitalism won that epic struggle decisively, it failed to capture the minds of intellectuals and the hearts of citizens. Corporations are probably the most influential institutions in the world today and yet many people do not believe that they can be trusted.
Conscious Capitalism is a philosophy based on the belief that a more complex form of capitalism is emerging that holds the potential for enhancing corporate performance while simultaneously continuing to advance the quality of life for billions of people. The Conscious Capitalism movement challenges business leaders to re-think why their organizations exist and to acknowledge their companies’ roles in the interdependent global marketplace.
Today’s best companies get it. From Whole Foods to Patagonia, the Container Store to Google: they’re generating every form of value that matters: emotional, social & cultural, environmental and financial. And they’re doing it for all of their stakeholders. Not because it’s “politically correct”; because it’s the ultimate path to everyone thriving over the long-term. Conscious Capitalists are unapologetic advocates for free markets, entrepreneurship, competition, cooperation, freedom to trade, property rights, and the rule of law. They recognize that these are as essential to a healthy, functioning economy, as are trust, compassion, collaboration, and lasting value-creation.