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CCap Resources 2016-12-28T17:32:45+00:00

Interested in learning more? Here are some of the best books and videos to give you ideas for how to start, grow, or change your business using ideas aligned with Conscious Capitalism.


consciouscapitalism-e1407105298202-212x300Mackey and Sisodia, leaders of the corporation Conscious Capitalism, describe the movement in the context of Mackey’s reflections as cofounder of Whole Foods Market. The term conscious capitalism refers to businesses that serve the interests of all major stakeholders—customers, employees, investors, communities, suppliers, and the environment.

Firms-of-Endearment-9780131873728Today’s greatest companies are fueled by passion and purpose, not cash. They earn large profits by helping all thier stakeholders thrive: customers, investors, employees, partners, communities, and society. These rare, authentic firms of endearment act in powerfully positive ways that stakeholders recognize, value, admire, and even love. They make the world better by the way they do business-and the world responds.

51ybJxYGEDL._SY344_BO1204203200_Consciousness is the main source of organizational greatness, argues author Fred Kofman, President and Chief Spiritual Officer at Axialent. “Many believe that it is necessary to sell out in order to succeed in business, or drop out in order to pursue a spiritual life. This is a false polarity. When business is conducted from a high level of consciousness, there is no tension between material and spiritual wealth.”

5508433Leadership and the New Science launched a revolution by demonstrating that ideas drawn from quantum physics, chaos theory, and molecular biology could improve organizational performance. Margaret Wheatley called for free-flowing information, individual empowerment, relationship networks, and organizational change that evolves organically — ideas that have become commonplace.

61Z5Jao8NvL._SY344_BO1204203200_“There are three rules for running a business; fortunately, we don’t know any of them.”

In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing.

51DODr5zTDL._SY344_BO1204203200_The world of The Living Organization® breaks the shackles that have bound us to the great machine for over a century. It transforms our organizations from soulless, lifeless machines of production. Life, through the lens of The Living Organization®, becomes more vibrant, more alive. We do more than simply produce — we create.

9780061345012_p0_v1_s260x420In one volume a selection of the essential writings from Peter F. Drucker’s sixty years of work on management. The first selection of Drucker’s management work from The Practice of Management (1954) to Management Challenges for the 21st Century (1999), this book offers, in Drucker’s words, “a coherent and fairly comprehensive Introduction to management [and] gives an overview of my works on management and thus answers a question I have been asked again and again: which of my writings are essential?”

leadership-and-self-deceptionNEW EXPANDED EDITION includes new chapter on how others have used the book in their organizations. For too long, the issue of self-deception has been the realm of deep-thinking philosophers, academics, and scholars working on the central questions of the human sciences. The public remains generally unaware of the issue. That would be fine except that self-deception is so pervasive it touches every aspect of life.

delivering_happiness_catalog2In Delivering Happiness, Tony Hsieh – CEO of Zappos – explains how he created a corporate culture with a commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. He details many of the unique practices at Zappos, such as their philosophy of allocating marketing money into the customer experience, the importance of Zappos’s Core Values (“Deliver WOW through Service”), and the reason why Zappos’s number one priority is company culture and his belief that once you get the culture right, everything else – great customer service, long-term branding – will happen on its own.

71x06LbEklLEmotional Intelligence (EI) is the ability to monitor one’s own and other people’s emotions, to discriminate between different emotions and label them appropriately, and to use emotional information to guide thinking and behavior.

servant-leadershipWith the publication of “The Servant as Leader” essay in 1970, followed by the book Servant Leadership in 1977, a different paradigm of leadership entered into the hearts and minds of people, organizations, and society. Robert K. Greenleaf proposed that service ought to be the distinguishing characteristic of leadership. Not only would it create a better, stronger society, but people themselves “would find greater joy in their lives if they raised the servant aspect of their leadership and built more serving institutions.”

51jlTvcmsXL._SY344_BO1204203200_Most leaders agree that culture is the critical factor in performance, but can’t define it, measure it, or change it. As a result, the few organizations that get culture right seem magical, and people who try to replicate their success usually end up frustrated and cynical. This book shows two simple steps…


“I think the critics of capitalism have got it in this very small box – that it’s all about money,” explains John Mackey, co-founder and co-CEO of Whole Foods. “And yet, I haven’t found it be that way. I’ve known hundreds of entrepreneurs and with very few exceptions most of them did not start their businesses primarily to make money.”

Raj Sisodia at Conscious Capitalism 2013

Doug Rauch discusses relationships with vendors and how Traders Joe’s is a customer experience company that happens to sell food.

A lively RSA Animate, adapted from Dan Pink’s talk at the RSA, that illustrates the hidden truths behind what really motivates us at home and in the workplace.

Casey Sheahan, CEO Patagonia – #1 What does Conscious Leadership Mean to You?

Five reasons to come work for Atlassian: Atlassian’s core values.

Costco’s CEO Jim Sinegal on the why’s of Costco’s success.

The Art of Conscious Leadership, with Jeff Weiner, CEO of LinkedIn (the most loved CEO) at Wisdom 2.0 2013.

Russell Simmons, “Success Through Stillness: Meditation Made Simple” | Talks at Google. The master entrepreneur, original hip-hop mogul, and New York Times bestselling author shares the most fundamental key to success—meditation—and guides readers to use stillness as a powerful tool to access their potential.

A conversation with the co-founder and CEO of Whole Foods